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Panameña de belleza


Panameña de Belleza, a family own business with more than 25 years of experience in the Panamanian beauty industry. We are the official distributor for many prestigious & exclusive Hair Care Brands.

Our goal is to provide our customers with professional advice, establishing creativity of the new fashion trends, supporting them on the creation of the most sophisticated hair dressing techniques, with special attention to details.

Infrastructure and operation consist of: 350 m2 warehouse, in house Education facility, house full service salon, conference room and delivery panels.

Our Merchandising department is in charge of developing all new launches, Public relations, and all the promotional campaigns.

Our Education department offers courses throughout the year, where the most prestigious stylists of the Panamanian industry are invited for the topics of Color application, treatment application, cut and finishing techniques.