borders

Borderless commercial zones

The borders channel represents one of the most dynamic and strategic business lines of Top Brands International. Through our LURYX and NEUTRAL stores, we operate at key points where travelers, merchants, residents, and tourists converge, all with one thing in common: they seek authentic products, competitive prices, and a safe, efficient, and duty-free shopping experience.

In our border stores, retail adapts to the rhythm of the region. Each location responds to the unique characteristics of its environment, without losing sight of our promise of excellence and authenticity.

WHAT DO WE OFFER AT THE BORDER?

The portfolio of our border stores is as diverse as the customer profiles that visit us. We maintain the same quality standards as in our airport or local channels, but with a more flexible and competitive approach, ideal for frequent travelers and informed consumers.

Available categories:

Women’s and men’s fragrances
Skincare and cosmetics
Premium spirits and liquors
Chocolates, snacks, and gourmet foods
Watches, sunglasses, and fashion accessories
Technology, devices, headphones, and gadgets
Toys, children’s products, and seasonal items
Souvenirs, gifts, and special collections

In each store, the assortment is adapted to the local demand, the border customer profile, and local regulations. We always guarantee authenticity, support, and a 100% duty-free experience,

OWN BRANDS OPERATING AT THE BORDER

LURYX: Our flagship brand operating in Panama, Belize, Chile, Brazil, Costa Rica, and other locations. It offers a modern, functional, and attractive environment.

NEUTRAL by LURYX: A strong and leading presence in Uruguay, with duty-free stores positioned as benchmarks at the country’s land borders.

Both brands maintain the same visual identity, reliability, corporate support, and operational capability, adapting to the dynamics of each country.

STRATEGIC PRESENCE

Our border stores are located in high-traffic, commercially valuable areas, connecting countries and opportunities.

PANAMA: Paso Canoas, Río Sereno, Changuinola.

COSTA RICA: Golfito.

BELIZE: Belize Free Zone.

CHILE: Iquique (ZOFRI MALL), Punta Arenas.

URUGUAY – under our NEUTRAL by LURYX brand: Rivera, Chuy, Artigas, Aceguá, Río Branco, Bella Unión.

BRAZIL: Foz do Iguaçu (opening 2025 – two-story duty-free store over 2,000 m²).

USA / MEXICO: San Ysidro.

BORDER: A CHANNEL WITH SCALING POTENTIAL

Thanks to the growth of regional tourism, the evolution of free trade zones, and the increasing demand for authentic products at good prices, our border stores are projected as one of the channels with the greatest expansion potential.

Additionally, the launch of Foz do Iguaçu in Brazil will consolidate this channel as one of the most relevant for the group.

Top Brands’ border stores combine the best of both worlds: duty-free prices and international standards. Whether customers come out of necessity, curiosity, or convenience, they leave with a complete experience, featuring genuine products, professional service, and spaces designed for confident shopping.

LURYX BORDER

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