In order to create a solid positioning in the countries where we have presence, the Top Brands Company unified the name of all the Stores, with the name of LURYX.

The word LURYX is born of the connotations of luxury, light, radiant, which will be the identity that we will carry with our new image in Stores.

This launch was carried out with a positioning advertising campaign in each country, where the arrival of the new brand with a Massive and Digital Media was witnessed, to create that great impact that the brand requires.

With our slogan “WE HAVE RENEWED FOR YOU” we focus our concept of giving our clients an excellent experience, with stores with innovative and elegant designs, in an environment that invites to create a return to the stores.

We wait for you in LURYX DUTY FREE and LURYX PERFUMERIAS, so that you Live the LURYX experience!